The media industry captures a wide variety of companies that serves to provide products and services that keep the consumers to be engaged every day. There industry is divided into different segments, where each provides a different form of entertainment to consumers anywhere in the world. These segments include: traditional print media; television; radio broadcasting; film entertainment; video games; advertising; and most importantly, the manufacturers of the technology that the above segments rely on. The importance of these manufacturers cannot be overlooked if you consider the media industry as a whole because none of these segments has been around longer than the technology used for its distribution. With the continuous development of technology, advancement with new segments of the media industry is constantly updated. The most significant development of technology that has a major impact on the media industry is the introduction of the internet. With the help of the internet, it changed how the media is consumed by the people. Furthermore, it created new sectors and platforms for mainstream entertainment available to everyone.
Here are the different types of media industry that we have now:
- Film industry: comprises the technological and commercial institutions of filmmaking
- TV industry: it is a mass medium for entertainment, educational television, news, and advertising.
- Animation industry: the target audience is mostly for children. The technique used is photographing successive drawings or positions of puppets or models to create an illusion of movements when the illustration is shown as a sequence.
- Music industry: companies and individuals make money by creating and selling music to consumer.
- Publishing industry: it usually involves print media like magazines, newspapers, and books. With publishing it involves the production and dissemination of literature or information, making it available to the general public.
- Video game industry: it is also considered as part of media. Video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device such as TV screen or computer monitor.