Different Media Categories

media categories

media categories

The media industry captures a wide variety of companies that serves to provide products and services that keep the consumers to be engaged every day. There industry is divided into different segments, where each provides a different form of entertainment to consumers anywhere in the world. These segments include: traditional print media; television; radio broadcasting; film entertainment; video games; advertising; and most importantly, the manufacturers of the technology that the above segments rely on. The importance of these manufacturers cannot be overlooked if you consider the media industry as a whole because none of these segments has been around longer than the technology used for its distribution. With the continuous development of technology, advancement with new segments of the media industry is constantly updated. The most significant development of technology that has a major impact on the media industry is the introduction of the internet. With the help of the internet, it changed how the media is consumed by the people. Furthermore, it created new sectors and platforms for mainstream entertainment available to everyone.

Here are the different types of media industry that we have now:

  • Film industry: comprises the technological and commercial institutions of filmmaking
  • TV industry: it is a mass medium for entertainment, educational television, news, and advertising.
  • Animation industry: the target audience is mostly for children. The technique used is photographing successive drawings or positions of puppets or models to create an illusion of movements when the illustration is shown as a sequence.
  • Music industry: companies and individuals make money by creating and selling music to consumer.
  • Publishing industry: it usually involves print media like magazines, newspapers, and books. With publishing it involves the production and dissemination of literature or information, making it available to the general public.
  • Video game industry: it is also considered as part of media. Video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device such as TV screen or computer monitor.

Advertising Media Selection

A few years ago, businesses have only a few media outlets. But nowadays, there is now a wide range of media options available to market products and services. The main reason for the growing number of media outlets depended with the advances in communication technology, especially the internet. Ever since the mass media became ‘mass’ media, companies used this means of communication to let a large number of people know about their brands. It allowed innovative ideas and concepts to be shared with others. Together with other developments, the sophistication of advertising methods and techniques has also advanced. It has enticed and shaped, and even create consumerism and needs.

media outlets

media outlets

Advertising media selection is the process of choosing the most cost-effective media for advertising, in order to achieve the required coverage and number of exposures in a target audience. The media outlet through which an ad will be presented has important implications for the success of the company’s promotion. Each outlet possess unique characteristics though not all outlet are equally effective for all advertisers. Thus, choosing the right media can be a time consuming process requiring the company to balance the pros and cons of each option.

Here are the different types of media where you can advertise:

  • Television: It offers the benefit of reaching a large number of audiences in a single exposure. But due to its mass medium capability and can be seen by almost everyone, it lacks the ability to deliver the advertisement to the specific target customers.
  • Radio: It has been a common media for advertisement. Radio stations can be heard locally, nationally, or internationally. But the same with the television, it offers a mass medium and offers little opportunity to track responses. In addition to its disadvantage, it limits the advertisers with audio-only advertisement and in some products; advertising without visual support is not effective.
  • Print publications: It offers advertising opportunities at all geographic levels, target specific niche or specialized interest areas, allows companies to present their message using high quality imagery and can also offer touch and scent experiences. Its main advantage is the ability to target local markets, and special issue publications can offer selective target audience that often focus on extremely narrow topics.
  • Direct mail: This method of advertisement uses postal and other delivery services to ship advertising materials including postcards, letters, brochures, catalogs, and flyers, to a physical address of targeted customers. It is highly targeted, all the way down to the level of the individual but it is very expensive because a large number of customers may discard the mail before reading it.
  • Signage and billboard: It uses signs to communicate a business’ message in geographically identified areas in order to capture customer attention. It can reach more people but this form is limited to a picture and no more than eight words.
  • Internet: This is the fastest media outlet for advertising. It is continuously experiencing tremendous growth and expansion each year. Its two main advantages are: the ability to narrowly target an advertising message; and to track user response to the advertiser’s message. The internet offers several advertising options with the ads delivered through websites or by e-mail.
    Based from the different outlets available, the internet is the most cost-effective for advertisement in businesses, especially the small ones. Nowadays, you can easily create an online business. With the help of several tools and software, managing your own business can be easy. The most used tool is the marketing automation tools. If you are not familiar with this, you can simply click here to know more about it.

Social Media Personality Types

The Social Athlete

  • Serious & quiet
  • Extremely thorough, responsible & dependable
  • Usually interested in supporting & promoting traditions & establishments
  • Well-organized & hard working

The Social Luddite

  • Quiet & reserved
  • Not interested in the latest & greatest tech
  • Reluctant participant in the world of social media
  • Loyal to their peers & to their internal value systems

The Social Nurturer

  • Warm-hearted, popular & conscientious
  • Usually put the needs of others above their own needs
  • Stable & practical
  • Feel a strong sense of responsibility & duty
  • Value traditions & security
  • Interested in serving others
  • Need positive reinforcement to feel good about themselves

The Social Lazies

  • Quiet, reflective & idealistic
  • Interested in running online communities & has many profiles
  • Well-developed value systems they strive to live in accordance with
  • Adaptable & laid-back unless a strongly-held value is threatened
  • Mentally quick & able to see possibilities
  • Interested in understanding & helping people

The Social Geek

  • Independent, original, analytical & determined
  • Have exceptional ability to turn theories into solid plans of action
  • Value knowledge, competence & structure
  • Driven to derive meaning from their visions
  • Long-range thinkers

The Social Inspirer

  • Enthusiastic, idealistic & creative
  • Able to do almost anything that interests them
  • Need to live life in accordance with their inner values
  • Excited by new ideas, but bored with details
  • Open-minded & flexible, with a broad range of interests & abilities

The Social Ranter

  • Popular & sensitive, with outstanding people skills
  • Externally focused, with real concern for how others think & feel
  • Quick to share their ideas & beliefs, sometimes in a single stream of information
  • See everything from the human angle & dislike impersonal analysis
  • Very effective at managing people issues & leading group discussions

World’s Larget Media Companies

There are certain types of companies that are specially making it big like the Media companies. These types of companies are getting millions and billions of dollars every year with their TV programs, movies, advertisements, products, etc. You can visit all these companies’ websites online and don’t forget to visit Car Brands Wiki if you need a guide about cars, this is the website that you need.

  • GE

GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. They build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.

GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.

  • News Corp

News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.

News Corporation is an American multinational mass media company, formed as a spin-off of the former News Corporation focusing on newspapers and publishing. The spin out was structured so that 21st Century Fox would be the legal successor and continuation of the old News Corporation, with the new News Corp being an entirely new company formed by a stock split.

  • The Walt Disney Company

walt disney

The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc.

The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, and radio business.

For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world.

  • Viacom

Viacom is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories.

With media networks reaching approximately 700 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA.

  • Time Warner Inc.

Time Warner Inc., a global leader in media and entertainment with businesses in television networks and film and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide on a multi-platform basis.

The Pros and Cons in Media Industry

Careers in the media appear to be full of glamour and prestige. But let’s not forget that, though this career has many advantages, it also involved hard work and sometimes you will be faced with difficult choices in life. The pros and cons in the media industry will help you decide if you want to choose this challenging field and try to make a career in it.


  • You become a part of an important history

People who work in this field are able to get first-hand information and most of them get a very precious experience of seeing it with their own eyes. In addition to that, they are able to ask more questions, share this information and be more involved with these stories.

  • You will be able to meet important people

It just doesn’t involve meting reporters and radio announcers. Since media is involved in TV, radio, print and online industries, you will be able to meet other famous people like celebrities, politicians and athletes.

  • This career is full of surprises

Even if you try to make yourself ready with many possibilities of different stories that will come in your job, there will still be a time that you some stories that will surprise you.

  • It is now easier to share news with your audience

Because of the advancement of technology, several gadgets are now helping with recording of important news and sharing it with the audience, especially if it is an important event such as accidents, or a historical event like the result of a national election.



  • This job requires personal sacrifices

As you can observe, people in the media industry always report news that is happening anytime and anywhere. And this involves sacrificing sleep and your time with your family, mainly if you are just starting in this industry.

  • It can bring bad reputation

Some people will think that media personalities are biased with the news that they are delivering, together with their opinions about certain topics.

  • You have to be presentable at all times

When delivering news and information, your outward appearance and tone of voice is very important. You should look confident, especially if you are reporting on TV, otherwise your audience will not believe you.

  • Accuracy of the news

Technology has its cons, since it is now faster to share news with your audience you have to make sure that it is 100% accurate. Because if not, you will suffer the consequences of misleading your audiences, and the company’s reputation that you are working for will also be involved.

The Media Industry With The Famous Celebrities

The media industry is like Hollywood, with the famous celebrities as counterpart of media personalities. As you can observe with them, they are also treated like an A-lister in the Hollywood. Successful media personalities are also featured in magazines and invited for interviews. And even though they are the paparazzi themselves, they are sometimes being followed by fellow paparazzi.


Famous media personalities are also treated like royalty. They are featured in magazines like Forbes; they write their own autobiography books; and they are even invited for an interview. They share how they started in the industry, their struggles and sacrifices, and how they reached their status.

Since they are rich and famous like other celebrities, some of these very successful media personalities have a very extravagant lifestyle. Some of them have posh mansions, several vacation houses; you can see them partying in exclusive clubs, spending vacation in famous tourist destinations, have different types of transportation including a private jet, and have a large collection of fancy cars. On the bmwcritics.org website, you will see several articles about media personalities and their car collections.

Some of them, even though they are usually the ones who are delivering news to the audience, sometimes are being part of the news being delivered. One of the famous media personalities is Oprah Winfrey. She is a famous American media proprietor talk show host, producer, philanthropist and known for her “The Oprah Winfrey Show”. She is dubbed as the “Queen of All Media” and regarded by many as the most influential woman in the world. But despite this huge success, even she is not exempted in receiving hateful comments and treatment from people. She receives body-shaming comments in social media accounts, and was once treated with racist remarks.

Media have their own award-giving bodies in their field, excluding the special awards from Emmy’s and Oscar’s awards, they have The Peabody Awards. The George Foster Peabody Award recognizes public service done by radio and television stations, networks, producing organizations and individuals. These stories made a major impact in delivering news and information to the audience. We are used to seeing media personalities in a business or corporate attires when delivering the news. Thus, it is a nice change of view to see them in special events, where they arrive in fancy cars, dress up in formal attires with elegant accessories from famous fashion designers.


Top Five Most Powerful Media Personalities For All Times

What do media personalities mean? Who are these people? Media personalities are individuals who are involved in presenting TV shows, such as but not limited to: news program, commentator, TV shows, Games and Reality shows and many other more that includes media, they can be termed as media personalities. However, with the emergence of technology, the internet and the infiltration of the many useful services that it presented to our lives, people who runs podcast actively, using the help of several media platforms are now being categorized as being part of media personalities.

It is important to note however, that in every field of professions there are individuals who excel from such professions. These individuals have the power to influence people from almost all walks of life. But, there are only a few of them that got the trust and loyalty of the viewing public.
Listed are the Top Five Media Personalities who are recognized all over the world.

top five powerful media personalities

top five powerful media personalities

1. Walter Cronkite – News Anchor, Television/Radio Broadcaster- Walter Cronkite was born on the 4th of November, 1916 in Saint Joseph, Missouri. He was CBS evening best news anchorman for 19 years. He was the only person that was voted as the most trusted person in the entire United States, this makes him earn the number 1 spot. He covered so many historical events that include the World war 11 bombings, Iran Hostage Crisis, Vietnam War, Nuremberg trials and President John F. Kennedy’s murder. He also covers extensively the U.S. space programs, Project Mercury, Moon Landings as well as the Space Shuttles.

2. Lila Diane Sawyer -Television Journalist – before she become a TV Journalist she was associated closely with President Richard Nixon, as a member of the Nixon’s White House staff. She is currently the anchor of ABC News’s flagship program ABC World News, a co-anchor of ABC News’s morning news program Good Morning America and also the Primetime newsmagazine. She was also a correspondent of 60 Minutes.

3. Robert H. “Bob” Young– News Anchor, Journalist – he came from Ridgewood, New Jersey and was born on November 7, 1923. He was ABC News’ anchor and a television journalist. He was also the anchored of World News, which was formerly known as The ABC Evening News. He became notable when he broadcasted the assassination of Dr. Martin Luther King, Jr.

4. Douglas Edwards – Broadcast Journalist – born on July 14, 1917, he was a native of Oklahoma. He grew up in Birmingham, Alabama. He was personally chosen by Frank Stanton, then president of CBS, to anchor the first nightly news of CBS, which is now known as the CBS Evening News. Eventually he became the anchor of The World Today and World News Today. Douglas was one of the first TV reporters to provide an on the scene reports, during the shooting of five congressmen in 1954 at the House of Representatives. He was also the exclusive eye witness of sinking of Italian Liner Andrea Doria. He was recognized by the George Foster Peabody Award for ”best television news.

5. Brian Douglas Williams – News Anchor, NBC Nightly News Managing Editor -he is an American journalist. He is the most seen individual in a daily basis by television viewers. He held together the broadcast’s station as the most-watched newscast in all of television. He has become the most highly adored evening news anchor of the modern era, since he take over the position as anchor and managing editor in 2004 for NBC Nightly News. He was one of the most awarded media personalities garnering 11 Edward R. Murrow Awards, 12 Emmy awards, duPont-Columbia University Award, the Excellence in Journalism award of Walter Cronkite and the most prestigious award of the industry the George Foster Peabody Award.